Revenue from in-game ads is expected to increase from $42.3B in 2019 to $56B in 2024 *. Not everyone will pay $5.99 a week - offering options, such as a single in-app purchase for $0.99, can make all the difference. This is a great number to strive for, but in reality, it can be tricky to encourage hyper-casual gamers to pay. That’s almost $5 million in revenue from in-app purchases alone. Suppose the 200K downloads in May 2021 * each had a weekly VIP subscription. For $5.99 a week, there are no ads, 500+ gems every day, and exclusive skins for a user’s character. For iPhone gamers, one of the most popular in-app purchases is the VIP option. It’s a free-to-play game that allows a user to enjoy an endless roller skating run. Let’s look at Sky Roller, a popular title from Homa Games. The product, Homa Data, will manage and optimize monetization for advertising and in-app purchases *. The French startup has primarily focused on the hyper-casual industry and as of February 2021, Homa Games raised $15 million in funding and announced plans to build a content production and publishing engine that focused on three key areas, including in-app purchases. One publisher that has mastered the in-app purchase game is Homa Games.
#Ios casual games free
They grant access to additional levels that are otherwise inaccessible to users of the free app, and are also used to sell ability boosters, extended play time, and even in-app currency. According to Statista, mobile advertising spending worldwide is expected to surpass $240 billion by 2022 *. 4 Popular Ways to Monetize Hyper-Casual GamesĪs publishers move away from IDFA, in-app purchases become an even more attractive option for monetization. Here are four worth keeping in mind for marketers looking at pivoting existing strategies. Marketers will then rely more on the qualitative context behind a user’s journey, rather than quantitative context.Įven with the monetization challenges ahead, it’s important to look at some of the top strategies that publishers utilize to monetize on their large hyper-casual user bases.
#Ios casual games update
This update also means less tangible data for advertisers and marketers - it also warrants the return of guesswork on which channels to focus on. Essentially, without quality, users will receive quantity. It’s likely that advertisers will increase the volume of ads served to make up for loss in revenue. Once the operating system update is official, a user can opt out of targeted ads, which ironically isn’t necessarily the best option for a user. Īnd the industry is heavily reliant on ad monetization. This data is a goldmine for advertisers, particularly when more than 73% of mobile gamers report openness to receiving in-game ads *. This requires developers to be hyper aware of user information. Īnother thing to remember is that hyper-casual games are very data-driven. By comparison, the average retention rate for hardcore games is 28.7% on day 1 and 8.7% for day 7 *. As of August 2020, hyper-casual games have an average retention rate of 32.3% on day 1 and 8.3% by day 7. It’s worth noting that what these games lack in sophisticated design, they make up for in high retention rates. They are easy to play and highly addictive. Hyper-casual games are lightweight, simple in mechanics, usually free to play, and require minimal design. So will hyper-casual games survive a post-IDFA (Identifier for Advertisers) world? How exactly did we get here, and what games continue to leave impressions for aspiring gamers and developers? In this post, we examine the past, present, and future of hyper-casual games, and how marketers can benefit from this knowledge.ĭon’t forget about our infographic below for an even more comprehensive look at this popular gaming genre. While these changes were anticipated, it doesn’t make the reality any less painful for businesses.
However, for 2021, experts predict that there will be a noticeable decline in hyper-casual games due to Apple’s iOS 14.5 privacy rules. This popular, exciting genre started the race with great momentum, thanks in large part to the 2014 viral sensation Flappy Bird (more on this later).
According to Sensor Tower, in 2020, hyper-casual games on mobile were responsible for a third (31%) of global downloads or 6.3 billion downloads *. For anyone in doubt, all you need to do is look at the numbers. Hyper-casual games are likely to take the mobile gaming industry by storm.
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